Marketers in Portugal are seemingly suffering from the same email marketing problem as marketers in many other countries South of the Alps and in Eastern Europe. Too much spamming going on for a number of years prior to permission legislation being put in place. The result is - based on our non representative research - meager open rates and very low numbers for click through rates.
That is one of the reason I am looking forward to present my Email Marketing Masterclass in Lisbon on April 20, 2010. Hopefully I can provide some insights to marketers that will help them change their email marketing results from poor to good to great.
The Email Marketing Masterclass have invited Thomas Wimmer from Kodak to provide some insights about new trends in direct mail and individualized print part. I am looking forward to hear Herr Wimmer. At the Email Marketing Masterclass in Sofia, Bulgaria, German Sacristan from Kodak delivered a highly interesting and engaging presentation - and I am sure Mr. Wimmers will be equally interesting to experience.
You can learn more about the Email Marketing Masterclass here
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