Who is leading? Internet speeds and costs for broadband around the word

A recent report revealed the Internet broadband speeds and costs of access around the world. Why is that important? Because you need to consider how fast your website visitors can access the content you put on your website.

If you are marketing to people in Turkey, you may want to think twice about heavy usage of video and other download intensive content whereas in Japan, videos aren't a problem in the slightest. Broadband penetration in Turkey is around 33% with an average broadband speed of 2 mbps.

Japan - on the other hand- is the world leader with an average broadband speed of 61 mbps and a penetration of around 75%. Interestingly Iceland is leading the broadband penetration along with Norway, Denmark, Netherlands and Sweden. Broadband penetration in these countries are above 80%, yet the actual speed varies as does the cost of access.

Cost of access - Japan cheap, Poland very expensive
Obviously there is likely to be some sort of correlation between penetration, average speed and the price. Japan is the cost leader offering broadband at a price of USD 0,27 pr. 1 mbps pr. month and Poland clearly the most expensive place to get broadband access charging on average a whopping USD 13,00 pr. 1 mbps pr. month.

Click on the infographic to view a larger vision.