100% will recommend Michael Leander's Email Marketing Masterclass in Cairo

Following the 2 day Digital Marketing Seminar at the Conrad Hotel in Cairo, 27 delegates joined the Email Marketing Masterclass with Michael Leander on Sunday 21st of February 2010. Judging from the delegates evaluation, the Email Marketing Masterclass was a huge success

The Email Marketing Masterclass was held for the first time in Cairo. Delegates from companies such as Credit Agricole and BNP Paribas, Saba Medical Group from Saudi Arabia, Elsewedy Cables, Better Home and hospitality marketing professionals from San Giovanni and Conrad Hotel, the 1 day Email Marketing Masterclass all said in their evaluation that they will recommend the masterclass to others.

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Delegates evaluated Michael Leander as a top speaker and trainer

After the Email Marketing Masterclass, delegates were asked to evaluate their experience. On a scale from 1 to 5, where 5 is the highest, the delegates rated Michael Leander as follows;

Communication skills: 5,00
Knowledge & Expertise: 4,93
Personality: 5,00
Helpfulness: 4,93

Michael Leander says about this result;
"I am positively surprised, but of course very honored. After 2 full days of training prior to the Email Marketing Masterclass, I would have expected less. Although quite a few of the delegates were rather experienced in email marketing, it become clear to me during the masterclass, that there is a huge difference from the non-permission based email marketing most apply in the MENA region, and to the the permission based email marketing approach.

Michael Leander continues; "I have a feeling that quite a few of the delegates will approach email marketing differently in the future. And that is absolutely great. I dare say "Mission accomplished" if that plays out. You see, I have a special relationship to email marketing. I want to see marketers doing it right, not taking the easy shortcuts, respecting their target audience by applying a permission only approach.
Realizing that the permission based approach is far more costly initially, marketers whom decide to switch from what I refer to as the "spam and forget approach" to a more effective permission based marketing approach are quite brave. But the brave ones are often that smart one who come out on top. I hope my Email Marketing Masterclass inspired the delegates to be smarter.

More Email Marketing Masterclasses will be offered in the region later in the year. Michael Leander can next be seen in Beirut, Lebanon and Damascus, Syria. More information about those events here.