Michael Leander's Email Marketing Masterclass in Sofia, Bulgaria appeared to have been a hit

InterContact Bulgaria were the perfect hosts of the first ever Michael Leander Email Marketing Masterclass in Bulgaria. Judging by the evaluation from nearly 200 delegates, the Email Marketing Masterclass appeared to have been a hit.

From Email Marketing Masterclass Sofia Bulgaria Feb 2010

Held at the InterExpo Center in the outskirts of Sofia on February 25, the Email Marketing Masterclass also featured great presentations from German Sacristan of Kodak and a government representative speaking about the permission marketing legislation in Bulgaria.

Marketers attending liked what they heard and saw
After the Email Marketing Masterclass attendees were asked to evaluate their experience. On a 6-point scale where 6 is high, Michael Leander were given this evaluation:

From Email Marketing Masterclass Sofia Bulgaria Feb 2010

Presentation: 5,58
Information: 5,35

Says Michael Leander; "I am very pleased with the result. Especially considering that quite a few of the delegates depended on the interpreters, which arguably is a bit of an obstacle.".

Michael Leander's impression
When asked about his impression of the event, Michael Leander said "The Email Marketing Masterclass was  extremely well organized. You know they say that the devil is in the detail, and InterContact really know how to find the devil. I was impressed not only by the organization itself, but also by the delegates. As a speaker/trainer it is important to me to see a high level of interaction and participation. And the Bulgarian marketers attending were very active, which provided a great platform for me to present information pertaining to permission based email marketing".

From Email Marketing Masterclass Sofia Bulgaria Feb 2010

Email Marketing Masterclass to be repeated in Romania
After this successful event, InterContact are going to organize a similar event in Bucharest, Romania in July 2010 and have also invited Michael Leander to present his Social Media Masterclass in Sofia, Bulgaria in July 2010. Says Michael Leander "I am excited about working with InterContact - and to come back to Bulgaria and Romania again. For the July event I am going to add new content, and I think marketers will find the Social Media Masterclass interesting as well."

The Email Marketing Masterclass will next be coming to Lisbon in Portugal in April 2010. Check the event page here

From Email Marketing Masterclass Sofia Bulgaria Feb 2010